Turn travel attention into product interest.
We built HartSport a native campaign across Junat—from format-specific creative and contextual rotation to a multilingual offer page and trackable product referrals.
Make the campaign useful, not interruptive.
The campaign created a clear path from a travel moment to a relevant product, not a standalone banner.
- 01
Creative for the context
Two campaign phases were designed for feature, planning, results and live travel—not stretched from one generic banner.
- 02
Native distribution
The first creative entered rotation on 11 June. The Mid-Season creative followed on 24 July, configured for 15 placement types with clear commercial disclosure.
- 03
A place to consider
A dedicated page introduced the campaign in Finnish, English and Swedish, then presented eight selected offers.
- 04
Intent carried forward
Every product card led to the exact HartSport product page with campaign attribution intact.
One idea, made for each moment.
HartSport’s identity stayed consistent while the message changed shape for discovery, planning, results and live travel.
Latest creative configured for
- Discovery and home
- Planning and results
- Tracking and stations
- Airport information
Representative adaptations. Placement eligibility is not a delivery count.
Two phases. One continuous campaign.
HartSport entered rotation on 11 June. The evaluation starts on 15 June; July marks a new creative phase, not a new campaign.
Watermelon Electrolytes entered rotation
The first native creative launched at rotation weight 6, configured for 13 placement types.
Evaluation period began
Reporting starts four days after the first creative entered rotation.
Mid-Season Sale creative launched
The second creative was configured for 15 placement types across the travel journey.
Campaign page published
The three-language campaign page went live with eight offers and exact product links.
Evaluation closed
Junat closed the reporting period with publishing and analytics evidence aligned.
An active travel environment.
From 15 June to 9 August, people used Junat.net repeatedly for planning and live travel.
These figures show the Junat.net media environment. They are not HartSport-specific impressions or unique reach.
Interest carried through to exact products.
On the dedicated HartSport page, Junat measured four points in the journey.
- 0193 people136 campaign-page events
Visited the campaign page
Visits recorded on the dedicated campaign page.
- 0234 people47 engagement events
Stayed to engage
At least 10 visible seconds on the page.
- 0330 people34 offer-view events
Reached the offers
Visitors moved from the campaign story into product consideration.
- 045 people14 deduplicated product-referral actions
Chose a HartSport product
Each referral opened the exact product page, not a generic storefront.
Progress through the journey
Five people generated 14 deduplicated product-referral actions from Junat. That is measured consideration; purchase data remains with HartSport.
What Junat delivered.
The campaign connected travel context, creative, product offers and measurement in one flow.
- 01
Media with relevance
The campaign was designed for planning and live-travel contexts, with creative configured for each eligible format.
- 02
A complete campaign build
Creative adaptation, campaign-page design, copy, localisation, product merchandising, publishing and QA were included.
- 03
Product interest made measurable
The journey stayed attributable from the campaign page to each selected HartSport product.
How the figures were read
What the data confirms.
Junat reports the audience and actions it can verify on Junat.net, through the tracked handover to HartSport.
Verified by Junat
- Junat.net audience activity during the evaluation period.
- Campaign-page visits, visible engagement and offer views.
- Deduplicated referrals to exact HartSport product pages with attribution parameters.
Outside this measurement
- Platform totals are not HartSport-specific impressions or unique reach.
- Placement eligibility is not presented as confirmed delivery.
- Purchases, revenue and ROAS require HartSport ecommerce data.
- The evaluation covers Junat.net only; Junat.com is not combined.
One action, counted once
Three technical events represent the same 14 product-referral actions. They are deduplicated—not reported as 42 clicks.
Audience context · Junat.net
Largest reported city audiences: Helsinki 34,159; Tampere 9,192; Vantaa 8,069; Oulu 7,321 active users.
Largest observed acquisition sources: direct 29,450 and Google organic 16,076 active users.
For the next campaign
- Set one primary objective before launch.
- Report qualified impressions by property, placement, creative, language and device.
- Archive campaign-filtered data and reconcile tagged referrals with advertiser outcomes when shared.
Plan the next campaign with stronger controls.
A follow-up can keep the proven campaign path while making creative, placement and commercial performance easier to compare.
- 01
Lead with one commercial objective and one priority offer.
- 02
Agree the placement mix, creative variants and measurement before launch.
- 03
Connect Junat referrals to HartSport’s aggregate commerce results when shared.